Why Building Features Won't Solve Your Customer Problems - Here's What You Need to Do Instead

Product Camp Dublin: June 2024

I’ll share lessons I learned in making feature launches discoverable and measurable. I stumbled from one mistake to the next to achieve a reduction in customer support tickets by 40%, when I was a Staff Product Manager at Twilio.

You can give feedback on the talk here: https://www.harshal-patil.com/talk.

Harshal's Product Camp Dublin 2024 talk slide deck

I took inspiration from Dan Gilbert’s Stumbling on Happiness book cover.

Have you ever launched a feature but didn’t see customers use it?

How do customers find out about your product's features?

I refined my topic and content based on my experience presenting last year at Product Camp. I will use one topic from my work as a Staff Product Manager at Twilio. The session is tailored to address the interests and challenges faced by B2B, B2C, and B2E (internal) PMs.

This session will be hands-on, but you don't need to bring anything. I'll provide pens and paper for our activities in the hall.

I’ll share supplementary content on this topic through substack or here: https://www.harshal-patil.com/blog 

Related:

• Sell Sell Sell: Selling Your Idea Thrice, And More at Product Camp Dublin

• An Adventure in Solving Customer Problems and Tidying-up Metrics

• Supplementary Resources For Customer Journey Maps From Product Camp Dublin 2023