Book Review: 4/5 Impact On Me (Book By Peter Kazanjy)
Read more about the book here
I had been eager to read this book for over a year. I kept postponing reading it since it wasn't available on Audible, and buying it was expensive. Recently, I purchased it as an audiobook and a Kindle book and finished it in a week. I found the book valuable because I am a founder trying to learn B2B sales.
This book covers everything from the basics of prospecting to qualifying leads, making sales calls, conducting demos, crafting pitches, preparing proposals, negotiating, ensuring customer success, managing contracts, and managing a sales team. The author's examples from his startups and Salesforce were helpful.
I specifically wanted to learn more about prospecting: what messages to send, whom to send them to, and which channels to use to contact prospective clients. This book provided insights into one way to do it.
I had to adapt its recommendations because the book is geared toward B2B SaaS, whereas I am selling B2B consulting services. I still have gaps in my knowledge around refining my consulting niche and applying these principles to consulting, where trust comes before product benefits. I love the book and rate its impact as 4 out of 5.
I wish there were a GPT chatbot I could ask to get answers from this book.