Book Review: 2/5 Impact On Me (Book By Alex Hormozi)
Read more about the book here
Alex shared many personal anecdotes and some valuable business advice. One primary point he stressed is making an offer that your prospects cannot refuse. To achieve this, provide a lot of value to your audience or prospects for free. When you've done that, provide even more value. By offering substantial value, your prospects are more likely to choose your paid services.