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Writer's pictureHarshal

Isn't It Obvious?

Book Review: 4/5 Impact On Me (Book By Eliyahu M. Goldratt, Ilan Eshkoli, Joe Brownleer)


Read more about the book here


I loved the author's application of the Theory of Constraints in retail. He clearly showed the importance of reducing the gap between identifying customer needs and having the right product selection ready. The book also emphasized not losing a sale—a key point I recall from another how-to book on e-commerce and drop shipping.


Although I don’t work in retail or e-commerce, I read this book twice because of its engaging style. It had a 4 out of 5 impact on me, as I learned how to apply TOC in real-world scenarios.


It also emphasized the importance of following the POC, MVP, and gradual scaling route. Through its story, the book showed how to prepare a persuasive pitch by truly understanding your audience’s needs.

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