To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others

Book Review: 4/5 Impact On Me (Book By Daniel H. Pink)

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I used to dislike sales and prospecting for consulting. Reading this book helped me realize everyone is always selling something. It's not always about money. Sometimes, I want someone's attention. Other times, I want to persuade them. This could be convincing my spouse to choose a particular restaurant. Or, it could be talking my boss into letting me take a day off.