Book Review: 2/5 Impact On Me (Book By Jeb Blount)
Read more about the book here
The book emphasizes phone prospecting over face-to-face meetings. The author explained this earlier in "Fanatical Prospecting," so it was a repeat.
For virtual sales calls, he underlined the importance of showing your entire face, shoulders, and hands during video calls. Be prepared for ad-hoc video calls. He talked about your workspace setup - that overlapped with DreamStudio.co's free course - so it wasn't new to me either.
He recommended using not just phone but also email and text to keep in contact with prospects. I use WhatsApp with prospects, so I should remember to use it more. The author also said to reach out to prospects via multiple channels at a time. For example, emailing and messaging on LinkedIn. This repetition makes it more likely for a prospect to recognize and respond to you.
The book made me consider whether my actions benefit my brand. I realized I often create content that doesn't support my consulting business. Another takeaway was the importance of always scheduling the next meeting during conversations.
I rate the impact of this book on me a 2 out of 5 because I was already aware of most of its content. It's a valuable resource for someone new to this author's work or those struggling with virtual sales. Success in face-to-face sales is different.