Book Review: 3/5 Impact On Me (Book By Simon Lancaster)
Read more about the book here
I never knew the power of metaphors before this book. Metaphors are important to convey an undercurrent. When you compare something, you should pick metaphors that fit. Like, if you see your startup as a rocket, use words like 'take off' or 'adding fuel to the fire'. If you see a political party as a family, use different metaphors. Metaphors help people remember your ideas better.